Telephone Tracking enables you to track calls from your website and understand precisely what marketing activity brought them there; whether it was from another website, Google or your paid search effort.
So no more will you have to guess how your caller has found you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to track the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. call tracking service Without visibility of call conversions, it’s not really possible to work out if your investment in the key words on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are looking to track not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes in, as it allows you to realize your ROI for each of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing channels, crucial to the success of any business.